Cargo Beam
brand identity, messaging, website, communications, and onboarding system for the official cartop hardware provider of a major rideshare company. the new branding was top of mind while the business shifted to cartop advertising.
role
brand identity
messaging
web design
graphic design
hub design
ux/ui
product design
tech manual
illustrations
hub design
internal techs were offered an intuitive app to simplify and automate their onboarding process.
driver ux/ui
as this web app lives inside the rideshare driver app, we made sure to utilize their color theme while giving our portion of the web app its own brand identity. by simplifying the questionnaire to determine the driver’s eligibility, we were able to capture drivers who were the top performers of the rideshare platform.
Source: Uber