Cargo

establishing the brand identity for the in-car commerce company along with its international branches in mexico and brazil. merging the brand offered some interesting challenges – targeting drivers, riders, and brands. fulfilling the need to capture each consumer required custom imagery, messaging, language, and tone of voice.

roles
brand identity

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creating the images required me to focus on the experience rather than the product. highlighting the transaction, the emotion, and the brand made for a visually striking image.

Text Hierarchy

Cargo Clear Space & Lockups

Cargo Business Cards & Flyers

Branded Elements

Icons

Superday Logo

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International Branding

International Packaging

Billboard

LED Animated Banner Ad

Driver Appreciation Month Campaign Van

Driver Appreciation Month Campaign Event Space